Thursday, October 22, 2020 | ePaper

Digital Marketing for Professionals

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Obayedul Islam Rabbi :
In modern times the importance of Digital Marketing for professionals is undeniable. It has now become an integral part of how a client or viewer perceives a professional. You can be a doctor, an engineer, a sports person, a writer, an actor, or from any other profession. Still, you will need digital marketing techniques to gain popularity and trust in your field of work.
As you can see clearly, more and more people are quickly getting internet-enabled. This means that they are always online, using online services and social media.
Traditional marketing techniques like TV and newspaper advertisements and word of mouth work slowly. You need a better marketing approach. This approach has to be quick and efficient and also cost-effective.
That is why you will need digital marketing as it is cost-effective, efficient, and has more reach than traditional marketing.
Let's now discuss why digital marketing is essential for every professional out there.
Digital Marketing for Doctors
The concept of digital marketing for doctors might seem too much difficult to deal with. But in modern times, every doctor out there needs a digital marketing strategy.
Traditional TV and newspaper ads have become old marketing techniques. Now every doctor should have a website and social media page. Why do you ask? Because most patient's doctors acquire, these days have come to them through their social media pages or sites.
Also, patients will only go to a doctor if they see that other patients have given good reviews about the doctor. These reviews can only be found online through the doctor's social media page or website.
A doctors digital marketing strategy should include:
" A website with all the information related to the doctor
(contact info, visiting hours, what the doctor specializes in)
"    Social media pages with all the information related to the doctor.
" A patient review section on both their website and social media pages.
 Digital Marketing for Engineers
Traditional ads have never worked for engineers, to be honest. That is why digital marketing approach is the perfect choice for any engineer or engineering firm.
On the off chance that you are searching for specific service or item, the main thing you do is likely Google. Also, with regards to the engineering sector, this is the in all probability the place research will start. That is why your brand should be available on the first page of Google and all other search engines.
An engineer's digital marketing strategy should include:
" A website with all information related to an engineer's professional career (mainly an engineer's portfolio, contact information and running projects).
"    Social media pages with all the information related to the engineer.
" A client review section on both their website and social media pages.
Digital Marketing for Teachers / Lecturers
The days where most students or guardians flip through paper advertisements to find for a reliable teacher or lecturer have been out dated. Likewise, looking through the Yellow Pages to scan for a teacher's contact info is a thing of the past.
Students of the new generation are more active on the internet than ever. Nowadays, they rely heavily on the internet to track down a teacher's complete information. They decide whether the teacher/lecturer is right for them by looking at the latest online reviews about the teacher.
Teachers are a valuable part of society. They play an essential role in structuring a student's future goals and ambitions. That is why they have to go with the flow and adapt to a digital marketing strategy.
A teacher/lecturers digital marketing strategy should include:
" A website with all information related to a teachers/lecturers professional career (mainly their portfolio, contact information and the subject they teach).
" Social media pages with all the information related to the teacher/lecturer.
" A student review section on both their website and social media pages.
   Digital Marketing for Writers
On the off chance that you consider yourself to be to a writer rather than a digital marketer, at this point you may feel justly plagued by the possibility of marketing your book, mainly because you are not digitally capable.
Except if you're an A-List writer, your publisher won't have the cash needed to spend a great deal on advertising you and your book.
Twenty years back, promoting your book may have included radio interviews, neighborhoods book signings, maybe even talks or TV appearances. Nowadays, most book advertising happens on the web.
A writer's book will never sell if he or she does not have a digital marketing strategy. The same case goes for blog writers who are writing compelling or attractive articles but have not gained any popularity.
Writers immensely need a digital marketing strategy and website to make their presence felt.
A writer's digital marketing strategy should include:
" A website with all information related to a writer (mainly their portfolio, contact information, events they have participated, old and upcoming books list).
"    Social media pages with all the information related to the writer.
" A reader's review section on both their website and social media pages.
Digital Marketing for Journalists
Journalism is the backbone of digital media. A journalist plays a vital role in bringing us news or reports that wouldn't have reached us under normal circumstances.
Newspapers are considered the only part of journalism for many people. Also, in case you're the individual who thinks papers only have the primary type of news coverage; you're likely the individual who think newspaper journalists are long gone. The situation is entirely the opposite of what you think. Journalists are quickly gaining popularity and coverage through the internet. The number of online news portals and news channels has grown.
This is the right time to market yourself as a good journalist through a digital marketing strategy.
A Journalists digital marketing strategy should include:
" A website with all information related to a Journalist (mainly their portfolio, contact information, events or news they have covered).
" Social media pages with all the information related to the Journalist.
"    A reader's review section on both their website and social media pages.
Digital Marketing for Lawyers
It used to be that when somebody was searching for a lawyer, they explored through the Yellow Pages. However, who even knows where their Yellow Pages are today? Research demonstrates that over 75% of the individuals who hired a legal counsellor in the most recent year, used the internet to discover legitimate lawyers. Today, all things considered, when an individual ends up needing an attorney, they will go to the web first.
Maybe one of the most essential components to any digital marketing strategy is a unique site that is up-to-date. A website can rank high in the search engine result pages necessarily by using SEO best practices, and this makes it simpler for customers to discover the lawyer they need. This is especially significant from the beginning in their search for the most qualified legal advisor who can deal with their case.
A lawyer's digital marketing strategy should include:
"    A website with all information related to a lawyer (mainly their portfolio, contact information, cases they have won).
"    Social media pages with all the information related to the lawyer.
" A client's review section on both their website and social media pages.
Digital Marketing for Politicians
Politicians all over the globe are discovering that alongside promoting on traditional mediums, for example, TV and newspapers, they should put resources into digital marketing on the off chance that they need to rival their adversary parties.
In the course of recent years, we've seen digital marketing strategies being taken-up in UK and US parties, expressly, using internet-based social media campaigns to overcome their opponents. From Barrack Obama to Donald Trump, every politician has taken advantage of digital marketing campaigns to boost their political campaigns and careers.
You, as a politician, should not fall behind and adapt to a digital marketing strategy.
A Politician's digital marketing strategy should include:
"    A website with all information related to a politician (mainly the party they work for, contact information, good deeds they have done to help the community).
"    Social media pages with all the information related to the politician.
"    A community review section on both their website and social media pages.
Digital Marketing for Photographers
Regardless of whether you're only beginning with your photography business and hoping to produce your first leads or you have a setup photography business, and you're hoping to increase deals during the less-busy months, establishing the structure of a strong digital marketing strategy that is necessary for your sort of photography, your target demographic and your area will mean less time spent on deals and advertising in the long haul and additional time spent on your passion for photography.
A digital marketing strategy will bring you your targeted clients and also help you gain recognition as a photographer.
A Photographers digital marketing strategy should include:
" A website with all information related to a photographer (mainly their portfolio, contact information, any award-winning photos if you have any).
"    Using Social media pages with all the information related to the photographer.
" A client's review section on both their website and social media pages.
Digital Marketing for Public Speakers
Public speaking could be effective in marketing your services and products, along with your brand; selling books, using speaking in video training courses, and everything in-between.
But people will not count you as an excellent public speaker if they have no idea about your motivational speeches or career as a public speaker.
That is why you need a digital presence to market yourself and be accepted as an excellent public speaker.
The top public speakers have invested their valuable time in building an online presence. They have websites as well as social media pages that promote their public speaking events and even their personal lives.
A Public Speakers digital marketing strategy should include:
" A website with all information related to a Public Speaker (mainly their contact information, any events they have made public speeches in and their upcoming public speaking events).
" Social media pages with all the information related to the Public Speaker.
" An audience review section on both their website and social media pages.
 Final words
Within the next year every professional must have online presence otherwise they lose some of their valuable and potential customers. It is obvious now that you will need a digital marketing strategy, no matter in what profession you are in. Some of the significant leaders in their profession have used digital marketing strategy to boost their career and also gain popularity in their field. We hope that by reading this article, you will be interested in applying a digital marketing strategy for your profession. May the digital marketing strategy for your profession be fruitful!!
 
(Obayedul Islam Rabbi, Instructor, Digital Marketing & SEO expert, Bangladesh Computer Council - BCC)

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