Tuesday, May 21, 2019 | ePaper

The power of artificial intelligence in higher education

  • Print


Salesforce.org :
With any change comes the fear of the unknown, but this is especially true when it comes to artificial intelligence. Universities today have so much to gain by leveraging AI across the student lifecycle, but many are hesitant.
Taking a step back, this somewhat nebulous concept of AI is already taking root in our everyday lives in so many forms. Today, you can wake up with a reminder and a playlist of your favorite motivational morning music via a voice-activated assistant, then get traffic advice on your way to work from a maps app. A quick tap on a suggestion based on previous purchases, and your favorite variety of coffee is waiting at your favorite store, already paid for in-app.
While these examples come from consumer applications, higher education can - and should - benefit from artificial intelligence, too.
But many universities are grappling with how to get started with AI and how to use it ethically and effectively. And not only that - institutions are also responsible for teaching this new technology to students and preparing them for a future where they'll be working alongside artificial intelligence for the rest of their lives.
Any implementation of artificial intelligence starts with a use case. What is the problem you want to solve and where does it fit in the student lifecycle? This will tell you what insights you'll need, what predictions you'll want to review, and how you can work with your team to improve the student experience at scale. Establish what you want to accomplish, then make sure you include all the necessary stakeholders who might have data on that student, from people like advisors and administrators, to student housing and more.
Here are just a few ways AI is expected to change the landscape in higher education:
It can empower institutions to pinpoint student issues earlier and intervene proactively.
Machine-learning algorithms could help model the ideal student profile, and recruit matching prospects with extreme precision.
AI can be used to predict the likelihood of a student engaging with an email or to gain deeper insights into how prospects are talking about your institution on social media through intelligent sentiment analysis.
AI can recommend next best actions for your recruiting, advising and alumni engagement teams based on intelligent insights and pattern recognition.
Across every department and throughout the lifecycle, AI-powered bots and assistants could take on more daily tasks, so staff can focus on what matters most: student success.
The good news is that higher ed has an advantage when it comes to getting started with AI given the amount of constituent data already stored by institutions. By bringing all of that data into one place with a CRM platform like Salesforce.org Education Cloud, institutions can capture a true 360 degree view of the student across the entire lifecycle. This means institutions will be able to spend less time gathering data and more time personalizing the student experience at scale. By integrating student data across campus with SIS, LMS, financial aid data and more, higher ed institutions are able to move from systems of record to systems of engagement and intelligence. Connected student data creates the foundation for AI to do it's magic - from discovering student insights, to predicting outcomes, recommending next steps and automating workflows across campus.

More News For this Category

Bring Back Native Languages

Bring Back Native Languages

Campus Desk :Native Americans spoke as many as 300 languages at one time in history. But centuries of conflict, forced removal and forced assimilation killed half of the languages.Bringing

Social Media and Global Friendship

Social Media and Global Friendship

Md. Nasir Mia :I forget to take the necessary things when I go out but do not forget to take mobile. I forget to pay the fee but don't

Life Skills Based Education

Life Skills Based Education

Gazi Md. Abdur Rashid :Education is the process of achieving all the latent peace and overall development of human body and soul. Education is the physical, emotional and characteristic

English Language Center starts at CIU

Campus Report :Chittagong Independent University (CIU) has formally launched its English Language Center (ELC) through   a short inaugural program followed by the very first class of a remedial course

DIU holds discussion on Liberation War

DIU holds discussion on Liberation War

Campus Report :Daffodil International University (DIU) arranged a discussion session on "Independence Day Celebration" with the freedom fighters and their Ward/Child studying at Daffodil International University recently at 71

Seminar on Study in Sweden at DU

Seminar on Study in Sweden at DU

Campus Report :A seminar on study in Sweden was held on Monday at the Central Gallery of Dhaka University (DU) Botany Department. DU Vice-Chancellor Prof Dr Md. Akhtaruzzaman inaugurated

Upgrading School

Upgrading School

John Kim :It used to be that you risked detention for disrupting an elementary school classroom. Nowadays, disrupting the entire school system can earn you millions of dollars in

Tribute to Prof Momen

Tribute to Prof Momen

Md Shafiul Alam  :It is hard to believe that Professor Abdul Momen is no more with us. He left us on 10 May 2016. Prof Momen was a wonderful

Teaching Leadership

Teaching Leadership

Scott A. Snook, Rakesh Khurana and Nitin Nohria :It has been more than twenty-five years since a handful of intrepid associates in West Point's Department of Behavioral Sciences and

Poverty in UK education

Poverty in UK education

Lola Okolosie :As A-level exams draw nearer, I have returned to teaching Arthur Miller's Death of a Salesman. A cautionary tale on being wedded to an ideal that is