Thursday, April 25, 2019 | ePaper


Have our lives become a representation of brands?

  • Print
Anitha Padanattil :
Growing up in a secular environment meant embracing all disparities. Most people of our generation have been doing just that. Broad-minded, fun loving, forbearing, accepting - you get the drift? And our foibles were our own, not to be mixed with any other.
To be non-biased and tolerant were how we were taught to look at any situation no matter how complex. Friends were just that - friends. Age did not matter, neither did societal status, family background, religious views, educational qualification or individual opinions. Nothing was subject to the microscopic scrutiny that exists today.
The atmosphere of toxic ill-will bred by persons in power since several decades have begun to envelop us. It is sad that the simple pleasures of life we experienced during our childhood has vanished.
When have we even thought of visiting village school? Picture the students eating under the shade of the trees accompanied by excited hoots and claps, drinking water from the communal well. Allowing children free rein and watch them cavort about, wild with happiness without a care in the world. This is what I call joy, absolute delight.
Alas, these experiences can now be revisited only on celluloid accompanied by over-the-top histrionics. We have lost connection with our roots - the salt of the earth. The city life and its glamour have taken over. We now represent well-known brands.
Spotlight is the only thing that matters. We could allow elements of the past to define us, though. Cut across these trivialities and rediscover the magic. Allow the joy of life to flow and glow within us once again. That connectivity is essential for a wholesome life.

(The writer is based in Dubai).

More News For this Category

Don't let anyone to ruin RMG sector

THE Transparency International Bangladesh (TIB) has found that garment workers are getting 26 percent less in basic pay than what they should have under the new salary structure. It happened

GDP data demanded by CPD won't be coming

Independent think-tank Center for Policy Dialogue (CPD) said when a government comes to power; it takes new initiatives in line with its electoral pledges. Yet nothing mentionable could be seen

Retention of quality staffs

Taslim Ahammad :Employee retention is one of the most important buzzwords most likely to hear from business authority/owner. The main concern of HR professionals and business executives is the retention

We can do it

Dr Poonam Khetrapal Singh :Although cervical cancer is for the most part preventable and treatable, its burden is disproportionately high. As part of the global drive to tackle the problem,

It's 'LEE'

Mahedi Kabir :'Lee' a robot made by a group of students of Shahjalal University of Science & Technology (SUST) becomes the first Humanoid robot made in Bangladesh which can walk

Rohingya involvement in drug trade, other crimes

TWO more Rohingyas were killed in a reported gunfight with Border Guard Bangladesh during an anti-drug drive at Palangkhali area of Ukhiya in Cox's Bazar on Monday. Police received the

Deadly gas pipe line blasts: Who will take responsibility?

THE gas line explosion that killed two garment workers and injured six others in a residential block in Narayanganj on early Monday is not an isolated incident, rather an explicit

No big changes

Mohammed Norul Alam Raju :On April 24, 2013, Rana Plaza, an eight-storied commercial building, collapsed in Savar. On May 13, after 21 days of the incident, the search for the

Participation of women in policing

Dr. Forqan Uddin Ahmed :Effective participation of women makes a country economically, socially and culturally developed. To establish rule of law and good governance, women empowerment is necessary. The participation

WASA not yet capable to supply 100% pure water

TO protest a research finding that had revealed the water supplied by the Dhaka WASA was undrinkable, Managing Director of WASA claimed the tapped water "is 100 per cent pure"