Sunday, December 16, 2018 | ePaper

I stayed away from social media because after a while it becomes business: Aishwarya Rai

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Aishwarya Rai Bachchan kept away from the social media for a very long time until joining Instagram earlier this year. She says the fact that people start seeing it as a "barometric reflection of your popularity or status" was a put off for her.
The actor and former Miss World spoke up about it for Conde Nast Traveller India, the 50th issue of which features her as the cover star.
So far, she says, her social media journey has felt natural.
"I don't post whatever happens through the course of the day because then it would become a job and then you're constantly focusing only on the fruition of it, and not the actual experience. I need to be connected to my real life," said Aishwarya, according to excerpts shared with IANS.
What made her decide to make her social media foray finally?
"I think it's the patience, prodding and perseverance of my well-wishers… I mean, it's the way of the world; I get it. The reason I stayed away for so long was that the nature of the beast is such that it becomes a business. Everyone wants numbers, they start to see it as a barometric reflection of your popularity or status. How do you then monetise it, or treat it professionally?
"It's fine that it's a business at the end of the day, but I didn't want to get drawn into that entire world, the drama. That said, it's a way of life, it's the world in which our kids are growing up, it's here to stay, and there's nothing wrong with it," added the mother of one.

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