Thursday, October 18, 2018 | ePaper
Kajol article sparks Bollywood PR hoopla
â€œActress Kajol kick-started her career in the showbiz in the 90s when the PR machinery was not in force. In the 90s, it was all about how actors conducted themselves in front of the media without the help of any PRs,â€ says an article on Bollywood Bubble.
However, Bollywoodâ€™s only PR guru Dale Bhagwagar has reacted in disagreement. â€œItâ€™s incorrect to say that strong PR didnâ€™t exist in the 90s. I've myself handled more than a dozen clients at any given time during the 90s too,â€ he tweeted.
â€œThough Kajol is a diva, Bollywood Bubble seems to be bumbling with ignorance about entertainment PR,â€ laughs Dale, who has handled the media for Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!, apart from being a crisis management specialist to umpteen Bigg Boss contestants over the years.