Monday, July 22, 2019 | ePaper

Sui Dhaaga's logo made in fifteen different art forms!

  • Print


For the first time ever, the logo of a Bollywood film has been made by artisans! The marketing team of Sui Dhaaga - Made in India wanted to celebrate the rich and diverse culture of making Indian handicraft. So the team reached out to local artisans and craftsmen from across the length and breadth of the country to create the logo of the film in their unique stitching styles.
`To position our film Sui Dhaaga - Made in India, we realised that it was just not enough to act like a film marketeer. In fact we had to look at ourselves as a team marketing the art and handicraft culture of our country. With this embodiment of our strategy we needed an idea that would be the fulcrum of our entire campaign.

More News For this Category

Affri Selina’s  two Eid dramas

Affri Selina’s two Eid dramas

Sheikh Arif Bulbon :Though she has not been working in media for many days but promising model and actress Affri Selina has already impressed the viewers by virtue of

Revealing look of Kriti Kharbanda from mystery thriller Chehre

Revealing look of Kriti Kharbanda from mystery thriller Chehre

Kriti Kharbanda who has collaborated for the first time with Anand Pandit Motion Pictures, is all set to entice the audience with her unique character, along with Amitabh Bachchan,

Aruna Biswas busy with Censor Board

Aruna Biswas busy with Censor Board

Entertainment Report :Noted film actress Aruna Biswas won the hearts of many film-lovers by virtue of her quality acting in many movies. Later she became a versatile actress for

Mehazabien, Tawsif, Sabila Nur’s Eid drama Better half

Mehazabien, Tawsif, Sabila Nur’s Eid drama Better half

Entertainment Report :Few days ago, a drama titled Swapno Dekhi Abaro, directed by Mahmudur Rahman Himi, was made with theme given by popular TV actress Mehazabien Chowdhury. Mehazabien also

Arpita in Nandita- Shiboprosad’s next film?

Arpita in Nandita- Shiboprosad’s next film?

After a self-imposed hiatus for a few years, Arpita Chatterjee has returned to the silver screen with a bang! Her soon-to-be-released film Abyakto is already winning hearts and awards

Why Jon Favreau remade The Lion King

Why Jon Favreau remade The Lion King

The Lion King director Jon Favreau recently opened up about remaking the 1994 classic and also talked about working with singer  Beyonce during an interview on a podcast. The

Olivia Wilde to helm holiday comedy project for Universal

Olivia Wilde to helm holiday comedy project for Universal

Director-actor Olivia Wilde is all set to direct and produce an untitled holiday comedy project for Universal Pictures with her Booksmart producer Katie Silberman. Universal outbid five studios for

'Sitara' to be released in India

'Sitara' to be released in India

Entertainment  Desk :The film 'Sitara' directed by Asish Ray will be released today in five states of India. Based on eminent writer Abul Bashar's novel Bhorer Proshuti, the film

Gitanjali Academy of Fine Arts to hold Rabindra-Nazrul Festival

Gitanjali Academy of Fine Arts to hold Rabindra-Nazrul Festival

Entertainment Desk :Gitanjali Academy of Fine Arts is going to organise Rabindra-Nazrul Utshab at Batamoul of Rabindra Sharani in Uttara. The festival will be held from July 26 to

Saaho finally gets  new release date

Saaho finally gets new release date

Saaho is undoubtedly one of the most anticipated films of the year, thanks to Bahubali star Prabhas's huge popularity across the nation. But now his fans have to wait