Friday, April 26, 2019 | ePaper

Cricket Australia secures $918 million for broadcast rights

  • Print
AFP, Sydney :
Pay-TV company Foxtel and the free-to-air Seven Network on Friday won a bidding war for television and digital cricket rights in Australia, signing a deal worth almost Aus$1.2 billion (US$918 million).
The bumper contract over six years, worth more than forecast, came despite a recent ball-tampering scandal that saw top drawcards Steve Smith and David Warner banned for a year and the sport's reputation dragged through the mud.
The deal ends cricket's four-decade relationship with the rival Nine Network and also sidelines the CBS-backed Ten Network, which has previously screened Big Bash League games.
Under the terms, Seven and Foxtel, majority-owned by Rupert Murdoch's News Corp, will jointly air all domestic Test matches, while Fox won exclusive rights to international one-dayers and T20s.
Both companies will broadcast all women's internationals and 23 women's BBL games.
Seven will show 43 men's BBL matches simultaneously with Foxtel, which will air another 16 games exclusively.
Fox and Cricket Australia also formed a new digital partnership to feed the internet.
"We'd like to acknowledge everyone who took part in this process. It's fair to say that the interest in our rights during this process has been unprecedented," said Cricket Australia chief executive James Sutherland.
He called it a "revolutionary" partnership which would allow increased investment in grassroots cricket, the ability to further develop facilities, and better pathways to grow the game for women and girls.
"What we are particularly proud of in this partnership is the focus on extending our broadcast coverage of women's matches," he said.
"Our partners are key to inspiring more women and girls to pick up a bat and ball. If more elite content is accessible to fans be it on TV or through their mobile devices, we're helping tap into new audiences to attract them to the sport."
Foxtel chief Patrick Delany said the company would offer fans "the most compelling, entertaining and innovative coverage of cricket".
"It will be cricket like they have never experienced before," he said, without elaborating.
The deal represents a major reshaping of the sporting rights landscape in Australia and follows Nine recently winning Australian tennis broadcasting rights in a Aus$300 million coup.
That agreement ended Seven's four-decade hold on showing the Australian Open Grand Slam.

More News For this Category

Pakistan U-16 team due today to play against Bangladesh

The Pakistan Under-16 team is set to arrive in Bangladesh today (Friday) to play two three-day matches and three one-day matches against the hosts. The first three-day match between the

Rhodes predicts a tough World Cup for Bangladesh

Rhodes predicts a tough World Cup for Bangladesh

Bangladesh head coach Steve Rhodes said about his team's chance in the forthcoming ICC Cricket World Cup, that it would be tougher tournament for his charges given the strength of

Oman, USA confirm ODI status

The US and Oman confirmed their ODI status after an eventful day in the ICC World Cricket League Division 2 on Thursday. They join Scotland, Nepal and the UAE in

Additional Inspector General (Administration) of Bangladesh Police Md Mokhlesur Rahman taking salute from the      participants of the Annual Sports Competition of Thakurgaon District Police at Thakurgaon District Police Lines Ground on Wednesday. Additional DIG of Rangpur Range Abdul Mazid and Police Super of Thakurgaon District Md Maniruzzaman were with him at the time.

Additional Inspector General (Administration) of Bangladesh Police Md Mokhlesur Rahman taking salute from the participants of the Annual Sports Competition of Thakurgaon District Police at Thakurgaon District Police Lines Ground on Wednesday. Additional DIG of Rangpur Range Abdul Mazid and Police Super of Thakurgaon District Md Maniruzzaman were with him at the time.

Opting out from DPL keeps Tamim refreshed for World Cup

Opting out from DPL keeps Tamim refreshed for World Cup

Bangladesh opener Tamim Iqbal believed that his decision to opt out of playing Dhaka Premier League (DPL) was helpful for him fresh as far as his physical fitness is concerned.Physical

Shakib needs couple of games to regain full rhythm

Shakib needs couple of games to regain full rhythm

Bangladesh ace all-rounder Shakib Al Hasan needs just a couple of games to get back his full rhythm as he is used to regain the form by playing competitive cricket,

Rupganj sign off DPL with win over Prime Bank

Opener Mohammad Naim struck his second successive century in the Dhaka Premier League (DPL) as Legends of Rupganj thrashed Prime Bank by 88 runs in their last match of the

Soumya slams record double ton as Abahani lifts title in a grand manner

Soumya slams record double ton as Abahani lifts title in a grand manner

Soumya Sarkar hogged the headlines to became the first Bangladeshi player to hit a double century in List A cricket, enabling Abahani to retain the Dhaka Premier League (DPL) title

Prime Doleshwar seals third spot in DPL

Prime Doleshwar Sporting Club sealed the third spot in Dhaka Premier League, after narrowly edging past Mohammedan Sporting Club to register a narrow three runs win in the last round

 Kohli, Tendulkar among others express grief

Kohli, Tendulkar among others express grief

On Sunday morning, Sri Lanka woke up to a devastating six explosions across churches and hotels. Around 180 people have been feared dead with more casualties being reported.All these places